Introduction
Every day, millions of people type keywords into Google, hoping to find the information they need. As a blogger, you want your content to appear on the top pages of search engines, which is not an easy feat. One of the essential elements in ranking high on Google search is creating attention-grabbing blog titles.
A blog title is the first impression your readers will have about your content. It’s what makes them click on your post and read further. If your blog title doesn’t captivate their attention, they’ll likely move on to the next post. In this ultimate guide, we’ll show you some tips to create blog titles that rank high on Google search.
1. Keep It Short and Sweet
Short blog titles are more likely to be clicked on than long titles. Google has a limit of 70 characters for your title tag, but it’s better to keep it shorter than that. According to Hubspot, blog titles with 60 characters or less perform the best. Short titles are easier to read and scan and tend to be more shareable on social media platforms.
For example:
– Bad title: “The Ultimate Guide to Writing Awesome Blog Titles That Will Boost Your Rankings on Google’s Search Engine Results Page”
– Good title: “10 Tips to Write Magnetic Blog Titles”
2. Use Numbers
Using numbers in blog titles is a surefire way to grab readers’ attention. Numbers add a sense of order and easy-to-follow format, making your post more scannable. It also gives readers an idea of how much information they’ll get from your post. Lists and “how-to” posts perform extremely well on search engines.
For example:
– Bad title: “Ways to Save Money on Groceries”
– Good title: “25 Ways to Save Money on Groceries and Still Eat Healthy”
3. Address a Problem
People go to search engines to find solutions to specific problems. If you make your blog title answer these problems, your post will rank high on Google search. Addressing a problem in your title also gives readers a reason to click on your post.
For example:
– Bad title: “The Benefits of Meditation”
– Good title: “How to Reduce Stress and Anxiety with These Meditation Techniques”
4. Use Strong Adjectives and Verbs
Using strong adjectives and verbs in your blog title creates a sense of urgency and emotion, making your title more compelling. Verbs like “discover,” “try,” and “learn” encourage readers to take action, while adjectives like “amazing,” “essential,” and “unbelievable” pique their curiosity and make them want to know more.
For example:
– Bad title: “The Best Places to Visit in Europe”
– Good title: “Discover the Amazing European Destinations You Can’t Miss”
5. Make It Relevant
Your blog title must be relevant to your post content. If your title misleads readers, they’ll feel disappointed and leave your site. Google values relevancy and will rank high on search results pages for relevant, high-quality content.
For example:
– Bad title: “The Secret to Losing 30 Pounds in a Week”
– Good title: “Healthy Weight Loss: Tips and Tricks to Lose Weight Safely and Effectively”
6. Include Long-Tail Keywords
Long-tail keywords are more specific and targeted than short-tail keywords, making them more effective in ranking high on search engines. Including long-tail keywords in your blog title will increase your post’s chances of ranking high on Google search.
For example:
– Short-tail keyword: “Blog Titles”
– Long-tail keyword: “Tips for Writing Attention-Grabbing Blog Titles”
7. A/B Test Your Blog Title
A/B testing your blog title is a handy technique to check which title performs the best. You can test different titles on social media platforms or your email list to see which one generates more clicks and engagement. Once you’ve found the winning title, you can use it for other platforms to maximize reach.
FAQs
Q1. How long should a blog title be?
A1. Google has a limit of 70 characters for your title tag, but it’s better to keep it shorter than that. Blog titles with 60 characters or fewer perform the best.
Q2. Why should I use numbers in my blog title?
A2. Using numbers in your blog titles grabs readers’ attention, creates a sense of order, and makes your post more scannable.
Q3. What is a long-tail keyword?
A3. Long-tail keywords are more specific and targeted than short-tail keywords, making them more effective in ranking high on search engines.
Q4. Can I use strong adjectives and verbs in my blog title?
A4. Yes, using strong adjectives and verbs in your blog title makes it more compelling, creating a sense of urgency and emotion.
Q5. How can I test my blog title?
A5. You can A/B test your blog title by experimenting with different titles on social media platforms or your email list to see which one generates the most engagement.
Q6. Should my blog title be relevant to my post content?
A6. Yes, your blog title must be relevant to your post content. Misleading titles will leave readers disappointed and leave your site.
Q7. Can I use long-tail keywords in my blog title?
A7. Yes, including long-tail keywords in your blog title increases your post’s chances of ranking high on Google search.
Conclusion
Writing attention-grabbing blog titles is essential to rank high on Google search. Keeping them short and sweet, using numbers, addressing problems, using strong adjectives and verbs, making them relevant, including long-tail keywords, and A/B testing them are some of the tips you can use to captivate readers’ attention. Remember to keep your post’s content high-quality and engaging, and your blog titles will naturally promote and help your rankings.